Find out what dealers are seeing right now
Get the full download on the pressures, market shifts, and buying trends shaping dealer decisions in 2026.
Find Out What Dealers Really Think
Get the full download on what’s driving decisions, shaping strategy, and keeping dealers up at night.
We asked.
Dealers answered.
This year’s Dealer Insights Report brings together perspectives from nearly 400 dealers across ag, construction, trucking, and industrial equipment. That’s more than double last year’s participation.
The results show a market facing tighter margins, rising equipment costs, slower customer buying decisions, and growing reliance on market data to guide inventory, pricing, and sales strategy.
Built from real dealer input, this report captures where dealers are feeling pressure, where they’re adapting, and what’s changing across sales, inventory, technology, and customer behavior.
TOP INSIGHTS INCLUDE:
69.8%
say rising equipment costs are the biggest economic pressure facing their business.
64%
expect customers to delay purchases and hold equipment longer.
43%
say buyer hesitation tied to equipment costs is the biggest barrier to closing deals.
46.9%
now reference market data daily to support pricing, inventory, and sales decisions.
What You’ll Find Inside:
- The biggest pressures dealers are facing across sales, inventory, and margins
- How rising equipment costs are impacting buyer behavior
- Why dealers are relying more heavily on market data and technology
- Inventory trends, customer purchasing patterns, and lead quality concerns
Backed by responses from nearly 400 dealers, this report lets you benchmark your performance and uncover where the market is shifting and how competitors are responding in 2026.
Get your free copy of the 2026 Dealer Insights Report and take the next step toward data-backed decisions.